Services · 01 Brand architecture

Your brand should look as good as your work.

We rebuild your positioning, identity and messaging so they carry the same authority as the work itself.

01.1Deliverable 1 of 4

Positioning

We write the one claim your firm can defend, so a prospect gets it in one read.

We start from what you deliver better than the alternatives, because a claim you cannot back becomes a liability the first time a client tests it.

Market positionYour place against the alternatives a buyer is weighing.
Proof pointsThe evidence behind the claim, so the sales conversation has substance.
Audience definitionWho the firm is for, and who it is not for.
NamingThe names and sub-brands that need to change, and the ones that stay.

At handoverA positioning document with the claim, the proof behind it, the audience and the naming decisions.

01.2Deliverable 2 of 4

Visual identity

Your marks, type, colour and layout rules hold up in real production.

An identity that only works in the presentation file is not finished. We build for the invoice, the site, the signage, and the deck a junior staff member assembles on a Friday.

Marks and lockupsPrimary, secondary, and the small-format versions that actually get used.
Type systemA pairing with defined scale, weight and spacing rules.
Colour systemValues that hold in print, on screen and in low light.
Layout gridThe structure that keeps unrelated pieces looking related.

At handoverThe master mark files in vector and raster formats, the type and colour specifications, and the layout grid.

01.3Deliverable 3 of 4

Messaging

The site, the deck and the room all tell the same story.

Firms lose more deals to an inconsistent story than to a weak one. We write the story once and give you the rules for telling it.

Core narrativeThe full version, for the site and the deck.
Short formsThe one-line and one-paragraph versions that stay on message.
Voice rulesWhat the firm says and what it never says.
Objection handlingWritten answers to the questions that stall a deal.

At handoverA messaging document with the core narrative, the short forms, the voice rules and the written answers to objections.

01.4Deliverable 4 of 4

Standards manual

Written rules keep the identity intact after we hand it over.

Your team keeps producing work after the engagement ends. The manual decides what that work looks like when nobody from our side reviews it.

Usage rulesWhat is allowed, what is not, and why.
Asset libraryEvery file, in every format anyone will ask for.
TemplatesThe documents your team builds most often, pre-built.
GovernanceWho approves what, so quality does not depend on vigilance.

At handoverThe standards manual as a PDF, the asset library in a shared folder, and the templates your team uses most.

The other three services

Start with one service, or combine them into one engagement. Most clients start with a brand or web build and add the operations system after.